ABOUT ME
The person behind your rankings
I’m Stephanne Alfaro — SEO specialist, content strategist, and psychology graduate based in Cebu, Philippines. I help businesses grow their organic traffic through content that ranks, on-page SEO that converts, and backlink strategies that last.
1000+
SEO articles written and optimized
5+
years in SEO & Digital Marketing
4+
international clients supported
50%
faster project turnaround achieved
MY STORY
From psychology graduate to SEO specialist
I graduated with a BS in Psychology from Cebu Normal University in 2023 — which might seem like an unusual path into SEO. But understanding how people think, what they search for, and why they click on certain results? That’s the foundation of great search engine optimization. I started my digital career in 2020 and haven’t stopped learning since.
2020 - started
Began writing and optimizing blog content for US-based clients. First exposure to keyword research, SurferSEO, and long-form SEO structure.
2021–2023 - scaled to lead
Led a remote team of 5+ writers, produced 1,000+ SEO articles, managed link-building campaigns for sites across multiple niches.
2023–2025 - expanded into marketing ops
Email automation with ActiveCampaign, landing page design, webinar content, social media management, and Microsoft 365 workflow automation (Power Automate).
2025–now - hybrid full service seo and ai workflow automation specialist
Freelance SEO specialist offering end-to-end SEO strategy - content and on-page, with a hybrid role in building automated workflows on Power Automate — for businesses worldwide.
MY CORE EXPERTISE
What I specialize in
SEO and content strategy
Keyword research, on-page SEO, long-form writing, internal linking — using Ahrefs, SEMrush, Ubersuggest and SurferSEO.
Link building
Manual outreach, guest posting, and white-hat backlinking campaigns that build lasting domain authority.
E-commerce SEO
Shopify and WordPress product optimization, category page SEO, and store content strategy.
Operations and marketing
Email automation, landing pages, workflow systems, SOPs, and project coordination.
MY TECH STACK
Tools I work with daily
I believe in staying sharp — using the right tools to deliver better SEO outcomes, faster.
BEYOND THE DESK
A little more about me
When I’m not optimizing content or digging into keyword data, you’ll find me at the sports center — I play pickleball, badminton, and volleyball. Otherwise I’m out running at the park or walking my five cats. Yes, five.
I’m based in Cebu, Philippines and work with clients remotely across different time zones. C1 Advanced English level — clear, professional communication always.
Want to work together?
I’d love to learn about your business and find out where SEO can make the biggest impact.